Strategy and consultations

As a digital communication specialist, I consult with clients seeking to improve their digital presence, content, and or digital marketing. Consultations are flexible and can range from a one-off chat to an ongoing partnership.

I can develop a formal document — a digital strategy, content strategy or similar — or just bounce a few ideas around. The questions I usually explore are:

• What are my overall goals and how can the Internet support these?
• Who is my audience, what are their needs, interests and values? How do they use the Internet and how can I join them in their digital spaces?
• How does my audience perceive me? How can I genuinely manage my reputation both online and within the community?
• How can I effectively create, organise, manage and distribute high-impact content?
• What are my limitations in time, budget and equipment? How can I reduce the pressure to do everything and be everywhere, and focus on the areas that most align with my overall goals?

I am broadly skilled and can confidently address topics involving websites, including: 

• web design and development
• user experience
• information architecture
• search engine optimisation
• and content management systems.

I can address digital marketing themes, including:

• pay-per-click advertising
• social media marketing
• online reputation management
• and brand storytelling.

Partnering with a digital communication specialist can achieve clarity and long-term success for your digital projects. I'd love to hear about your goals.