Biography

My career began in radio, as an announcer and producer for Triple J and the Australian Broadcasting Corporation. Around this time, in the mid-1990s, I started designing and publishing on the web. My first website combined my passion for music and journalism — The Hangout of Unknown Bands.

"I have been building on the internet from its earliest days."

I studied at the Australian Film, Television and Radio School, made guest appearances on radio in Holland and New Zealand, and hosted internet radio programs in the USA (many years before podcasts became a thing).

I worked as a freelance music journalist for Addicted to Noise, a progressive internet publication founded by ex-Rolling Stone editor Michael Goldberg. I also worked with Australian music labels, including Blak Yak Records founded by Tim Freedman of The Whitlams.

And after a decade in radio and music, I entered a completely new field — early childhood education. I trained as a teacher, became a children's service director, and later a trainer and assessor.

Early childhood education reinforced my interest in human stories and experiences, as well as my understanding of knowledge systems. Children's learning is not linear, yet teachers are required to document it with clarity. I spent many years exploring methods for identifying, organising and communicating complex ideas and their relationships.

"I know how to design effective systems for communicating complex ideas."

Simultaneously, I maintained my freelance work in digital communications. My clients were small businesses, publications, and SEO agencies that taught me their strategies.

I developed a strong interest in information architecture, reputation management and content strategy. I used knowledge and skills in these areas to improve my web design and SEO efforts.

As a journalist, I wrote for The Guardian, The Sydney Morning Herald, SBS, and news.com.au. My background in teaching allowed me to write about early childhood education and my experience as a competitive boxer allowed me to write as a sports reporter. One of my favourite moments was live reporting during the Olympic trials.

"Writing and designing allowed me to live the digital nomad lifestyle."

I worked and travelled across Australia, Asia and Russia. While on the road, I returned to university to study internet communications and fine arts at Curtin University. I then studied photography and videography through private tuition. I worked briefly as a family and documentary photographer.

Out of all the places I travelled to, I finally settled in Goolwa on South Australia's Fleurieu Peninsula. My life is a lot slower and quieter here, but I’m in a rural community that aligns with my love for slow living and human-centred stories.

Since moving here, I have been working on larger websites involving data-to-text generation, natural language processing, ontologies, and complex forms of content. I have used artificial intelligence to build language-focused tools and small experiments that push the boundaries of publishing on the web.

My current focus is supporting small brands to look and feel human online, while existing in a world that is powered by artificial intelligence. I also write as a freelance journalist.